This make my day

Hello! Friends of this blog, I’m back after another long absence. Today’s post is a photo I have this week and that gave me an enormous pleasure for the result. I was hired to run a photograph of a clinic for aesthetic and theme of the campaign is to show a picture that associate a perfect skin to a touch of sophistication. In the pre-meeting photo, it was determined that the production had to be simple, not to steal the focus, which would be the beauty. With some ideas, previously filtered, which won the piece was a reminder Breakfast at Tiffany’s, it would be a good link to all the concepts you want in the campaign. Model chosen, Nathan Tabata (First), make up, production at hand, let’s set, which is the diagram below. The shoot went quickly, because everything was all oiled and then happened some thing that causes us not to abandon the profession. When the session was that moment of relaxation, the model set yet, I saw a scene that reminded me of Sharon Stone in the movie The Specialist. New positioning and a few clicks and ok! Let’s go home, it’s too late. In the following day I am called the agency and surprise! The picture would not be conveyed to the lay out, but one of the last outlets!!

This case has my respect to the Creative Director of Seabra & Terreri, Victor Seabra that inside your talent, you accept the greatness of another creation, which is not his, but that has added value to the campaign’s biggest customer.

The return

My friends! Due to problems of everyday life, let this column stopped for a long time, more there I want, but it is time to start again. Internet has its fans and enemies, but it is undeniably a valuable marketing tool and its ease of reaching thousands of people at once. This is one of the ways I found to disseminate my work, and here is link for those who want to meet you.

The power of image

A large part of humanity lives today under the power of image. We are bombarded by it all the time, the outdoor ads are increasing, in tvs, in magazines. Finally, an avalanche already provided by the film director Ridley Scott, in his classic film Blade Runner. And in the midst of this massacre is that if visual highlight some photographers, who with his touch of genius can draw the attention and in some cases become the center of the controversy. Without shadow of doubt, one of these, it Oliviero Toscani. The photographer managed, with your photos, build brands and destroy concepts. Who does not remember the famous image of a priest kissing a nun? Away from the media for some years, returned last year with an image that ran the world, made for the clothing manufacturer, and that addresses the issue that is precisely one of the Achilles heels of this industry, with anorexia. The image is this and the conclusion of you and ladies.

Inspiration for Photography

From where comes the inspiration? For each type of artist it occurs in different ways. I remember a film about Pollock, which showed that his inspiration came when he saw footprints and dripping paint falling from his brush. One of the ways that inspire me are very videos clips, with its associated images to music, that really lead me to a trip, which usually lead me to a creative start. This video is part of this collection  I worship, and apart from everything he’s still a class of photography. This videowere directed by David Finche and it format with photos of expensive editorial is a bottomless pit of inspiration.

Nude is Art?(2)

One of the items to be considered in a work of art is its originality. Then a photograph of the naked, besides having a tenue line between obscenity, as I said earlier, has yet to be extremely original. I believe that the photo must have a speech and this must be our imagination to other horizons, and that its implementation has this strain of creativity and talent to become a work of art. In this post I would cite Elena  & Vitale Vasilieva, especially in this serie of women fill in mud. I find it very original, and took me to think about the studies in clay, and that will be the basis for large sculptures as the Pietá, for example.

Cover making of

A cover of a magazine is always very important for all involved, either because they leverage sales of the magazine, is the portfolio of photographer and model. Then the production details that have most often escape to readers. Then we go:

Meeting of creation: For the cover of the magazine INBOUL the creative staff has determined that the theme would be “City Vision”. What I would have to do something that would lead to a referral of large cities and that still maintain a pleasant climate.

Production: With my philosophy of trying to not complicate things, and bearing in mind the directive of creation, for choosing the particular model, which fell  on this future top model, Duda Morais, that its clean look, with her short hair, and therefore outside the standards of current models, look like the street kids. For the clothes chosen by only a shirt male, recalling the situation of modern girl who sleeps in the house of the boyfriend.

Implementation: For the photo sessions, as almost always work alone, without assistants, I have chosen a basic lighting, with only an umbrella and a gold reflector. The makeup woman Ge, has done an excellent job, with a clean makeup, that the situation demanded. I always  work with films, and I know that visor is more  i important to look digital displays, and provided with excellent work of the model, we have only 40 clicks, in more or less 30 minutes, desqualifying  the myth that in the digital age, we need 1000 images to achieve an interesting result.

Post production: Choosed 5 pictures that could give a good result, left for finalisation, made by the director of art Matheus, of retoucher company  Audace, which chose to run a background in 3d, recalling a graffiti wall , which actually completed the climate that I had imagined. Lights yellow applied to complement, basically the yellow reflector that I had applied in the photo, were made with the five test pictures chosen and the result is this:

Inspired by Chanel

One of the extensions of the work of a photographer is the direction of films and videos. After all these are just photos, which once designed a sequence of 24/30 frames per second, in the sense of forward motion. As photo, also needs a talent for environment, light and action, and many photographers have been left very well in this role, so much so that some of them never returned to the photo static. The example of today goes to photographer and director Bethina Rheims, who made a memorable film for Chanel See the film and after the making of. It is worth

Conceptual Photography

The conceptual art is a little difficult to explain and to understand, but a simple phrase may shed light on the subject: “The conceptual artists are more mystical than rational, they proceeded by jumps, reaching conclusions that can not be achieved by the logic” ( Sol LeWitt); The art is no longer considered to be primarily a visual display of ideas and thoughts. One of the best artists I know is MIsha Gordin. This conceptual photographer, who is one of the winners of the world, makes the photo image of your dreams in a way that has a thin line between insanity and poetry. The image is beautiful, and its concept, is in the imagination of every.

Photographic Minds

Someone could tell me what best photographic equipment to make great pictures? Wrong are who points the brand A or B. The best equipment is your mind. The best picture is starting in his head and the camera is an extension of that. Take the best equipment in the world and put him on the tripod and let him shoot himself. let him choose the angle, the best lens , let him solve his magic moment to tighten the shooting. So no matter the equipment, but the Magic is that by behind him. To illustrate, some photos of the artist Rarindra Prakarsa that gifts us with sublime moments. His equipment? Only one detail.

Fake or Photo

It makes no more than 5 years that I could swear that in the fight film x digital , the first take a long time to be defeated. I was wrong. But again I walk in a field of prophecy on the future of advertising photography. Film, digital? Film for the purists, but the digital necessarily have the company of 3D. It will not be for tomorrow. Already this between us. I would like to report a small case: An advertising agency asked me a picture urgent. It was a shelf of pharmacy, with some space between the drugs to be made other images cut between them. I asked at least one 5 hours, to get the location, producing the image, download the computer and do some eletronic retouching. Sorry, no time. The solution was produced in 3D, which was done in half the time and with quality equal to or greater than that image would be captured in digital camera . This technology is so advanced that I am proposing a challenge: Of the photos below, which are real and which are 3d? The answer you can give the following link:

http://area.autodesk.com/index.php/fakeorfoto/challenge/