Another post! This picture was very fun to do, and at the end of the shoot, eat.
Briefing: I was looking for a restaurant to produce a photo for an announcement of year end and would be used for magazine advertisement and banners. The idea would basically produce a dish that had a Christmas atmosphere, would be visually attractive and not necessarily a dish sophisticated and expensive. The choice of Chester was the one that proved the most accurate.
Production: I must confess that I am not very adept at photographing food, given the difficulties of enforcement. But in this case, as the restaurant owner was willing to produce it by following a few guidelines of the photographer, we moved forward. The photograph of food has many secrets, but one is that the best pictures are produced with the dishes coming out of the stove, with its brightness and a minus retouch! Food like food!
Execution: I chose to use a movie set with lights, because it would have a better control on the lighting! General illumination was made with a Chinese lantern, 2000 K,
Fresnel against the light and sides with the Mandrake distribution. How were pictures for magazines, I chose a Nikon D70s (8mpx, but a fabulous color) and loved and idolized Nikkor 85 1.8 mechanics. Made the test light, and the product well made and beautifully decorated in less than 30 minutes the picture was produced.
Additional Comment: As I am increasingly inclined to take photos in the traditional manner, dealing with the digital equipment only as a substitute for film, with care in production, running light and click on the whim, the final picture was absolutely free Photoshop, only items Color in Lightroom.

 

This make my day

Hello! Friends of this blog, I’m back after another long absence. Today’s post is a photo I have this week and that gave me an enormous pleasure for the result. I was hired to run a photograph of a clinic for aesthetic and theme of the campaign is to show a picture that associate a perfect skin to a touch of sophistication. In the pre-meeting photo, it was determined that the production had to be simple, not to steal the focus, which would be the beauty. With some ideas, previously filtered, which won the piece was a reminder Breakfast at Tiffany’s, it would be a good link to all the concepts you want in the campaign. Model chosen, Nathan Tabata (First), make up, production at hand, let’s set, which is the diagram below. The shoot went quickly, because everything was all oiled and then happened some thing that causes us not to abandon the profession. When the session was that moment of relaxation, the model set yet, I saw a scene that reminded me of Sharon Stone in the movie The Specialist. New positioning and a few clicks and ok! Let’s go home, it’s too late. In the following day I am called the agency and surprise! The picture would not be conveyed to the lay out, but one of the last outlets!!

This case has my respect to the Creative Director of Seabra & Terreri, Victor Seabra that inside your talent, you accept the greatness of another creation, which is not his, but that has added value to the campaign’s biggest customer.

The return

My friends! Due to problems of everyday life, let this column stopped for a long time, more there I want, but it is time to start again. Internet has its fans and enemies, but it is undeniably a valuable marketing tool and its ease of reaching thousands of people at once. This is one of the ways I found to disseminate my work, and here is link for those who want to meet you.

The power of image

A large part of humanity lives today under the power of image. We are bombarded by it all the time, the outdoor ads are increasing, in tvs, in magazines. Finally, an avalanche already provided by the film director Ridley Scott, in his classic film Blade Runner. And in the midst of this massacre is that if visual highlight some photographers, who with his touch of genius can draw the attention and in some cases become the center of the controversy. Without shadow of doubt, one of these, it Oliviero Toscani. The photographer managed, with your photos, build brands and destroy concepts. Who does not remember the famous image of a priest kissing a nun? Away from the media for some years, returned last year with an image that ran the world, made for the clothing manufacturer, and that addresses the issue that is precisely one of the Achilles heels of this industry, with anorexia. The image is this and the conclusion of you and ladies.

Inspiration for Photography

From where comes the inspiration? For each type of artist it occurs in different ways. I remember a film about Pollock, which showed that his inspiration came when he saw footprints and dripping paint falling from his brush. One of the ways that inspire me are very videos clips, with its associated images to music, that really lead me to a trip, which usually lead me to a creative start. This video is part of this collection  I worship, and apart from everything he’s still a class of photography. This videowere directed by David Finche and it format with photos of expensive editorial is a bottomless pit of inspiration.

Inspired by Chanel

One of the extensions of the work of a photographer is the direction of films and videos. After all these are just photos, which once designed a sequence of 24/30 frames per second, in the sense of forward motion. As photo, also needs a talent for environment, light and action, and many photographers have been left very well in this role, so much so that some of them never returned to the photo static. The example of today goes to photographer and director Bethina Rheims, who made a memorable film for Chanel See the film and after the making of. It is worth

Fake or Photo

It makes no more than 5 years that I could swear that in the fight film x digital , the first take a long time to be defeated. I was wrong. But again I walk in a field of prophecy on the future of advertising photography. Film, digital? Film for the purists, but the digital necessarily have the company of 3D. It will not be for tomorrow. Already this between us. I would like to report a small case: An advertising agency asked me a picture urgent. It was a shelf of pharmacy, with some space between the drugs to be made other images cut between them. I asked at least one 5 hours, to get the location, producing the image, download the computer and do some eletronic retouching. Sorry, no time. The solution was produced in 3D, which was done in half the time and with quality equal to or greater than that image would be captured in digital camera . This technology is so advanced that I am proposing a challenge: Of the photos below, which are real and which are 3d? The answer you can give the following link:

http://area.autodesk.com/index.php/fakeorfoto/challenge/